LETSGETFR.EE / Anomaly NY
5 decades of Hip Hop deserves to be celebrated
throughout the 5 boroughs of New York
5 decades of music = a lot of albums to get through, so we decided to spread the love across
all 5 boroughs of New York, the birthplace of Hip Hop, in honor of its 50th birthday.
NO OTHER PLACE ON EARTH HAS A RICHER HIP HOP HISTORY THAN NYC
EVERY CORNER OF THIS CITY HAS WATCHED THE GENRE EVOLVE OVER THE PAST FIVE DECADES
SO LET’S INVITE THE COMMUNITY TO EXPLORE
NYC’S HIP HOP HISTORY, ONE BOROUGH AT A TIME
A VOYAGE THROUGH THE 5 DECADES OF HIP HOP,
TOLD BY THE 5 BOROUGHS OF NEW YORK CITY
THE ANNOUNCEMENT
THE EVENT
TEAM
Creative Director: Diego Fonseca
Account Director: Naomi Wood
Account Supervisor: Kait Lim
Senior Strategist: Paola Garces
Creatives: Aaron Judah, Quan Bui, Alessia Castiglione